Blog
Notes on SEO, written honestly.
Practical SEO, technical fixes, and honest notes on building EightySixOS in the open. Some written for business owners doing their own SEO, some from running a real agency.
If you are here because you want to improve your own site and are not sure where to start, EightySixOS Solo is the product these notes come out of.
- ReadProduct UpdatesAugust 20265 min read
Can you do your own SEO without hiring an agency?
Most SEO tools bury a business owner in data and leave them asking what to actually do. Here is the case for guided SEO, and what EightySixOS Solo does.
- ReadProduct UpdatesAugust 20264 min read
Why I built EightySixOS
I run an SEO agency. This is the software I kept wishing existed, and why I finally decided to build it myself.
- ReadAgency OperationsAugust 20265 min read
The reporting problem every SEO agency faces
You have more dashboards than ever and less trust than you would like. The problem is that dashboards show movement, not work.
- ReadAgency OperationsAugust 20265 min read
Why Proof of Work matters more than rankings
A ranking is a claim. Proof of Work is evidence. One keeps a client for a month. The other keeps them for years.
- ReadTechnical SEOSeptember 20264 min read
Why your Google rankings won't move for months (and that's normal)
You made the fix and keep checking your rankings. Nothing moves. Here's why that's normal, and what's actually worth watching while you wait.
- ReadTechnical SEOOctober 20264 min read
The five SEO mistakes I see business owners make every week
Running an agency, the same five fixable problems show up on almost every small business site I look at.
- ReadTechnical SEOOctober 20264 min read
Which parts of SEO are actually worth doing yourself
Not everything called SEO deserves the same amount of your time. Here's where your own effort actually pays off, and where it runs out of road.
- ReadTechnical SEONovember 20265 min read
What Google Search Console actually tells you (and what it doesn't)
Search Console is free and genuinely excellent, and also genuinely confusing if nobody's explained it. Here's the plain-English version, including what it can't tell you.