Blog
Notes on SEO, written honestly.
Practical SEO, technical fixes, and honest notes on building EightySixOS in the open. Some written for business owners doing their own SEO, some from running a real agency.
- ReadProduct UpdatesAugust 20265 min read
Can you do your own SEO without hiring an agency?
Most SEO tools bury a business owner in data and leave them asking what to actually do. Here is the case for guided SEO, and what EightySixOS Solo is being built to be.
- ReadProduct UpdatesAugust 20264 min read
Why I built EightySixOS
I run an SEO agency. This is the software I kept wishing existed, and why I finally decided to build it myself.
- ReadAgency OperationsAugust 20265 min read
The reporting problem every SEO agency faces
You have more dashboards than ever and less trust than you would like. The problem is that dashboards show movement, not work.
- ReadAgency OperationsAugust 20265 min read
Why Proof of Work matters more than rankings
A ranking is a claim. Proof of Work is evidence. One keeps a client for a month. The other keeps them for years.
- ReadTechnical SEOSeptember 20264 min read
Why your Google rankings won't move for months (and that's normal)
You made the fix and keep checking your rankings. Nothing moves. Here's why that's normal, and what's actually worth watching while you wait.