Service businesses
Six pages, and one of them is the problem.
Most service businesses have five or six pages doing all the work. EightySixOS Solo is SEO software that tells you which one needs fixing this week, what to change on it, and whether the change made any difference.
The demo account is an invented plumbing business, so you can look around before signing up.
The short answer
What SEO software does for a service business.
SEO software for a service business is a tool that watches your website and your Google data, then tells you which of your few pages needs work this week and why. EightySixOS Solo does that job, explains each change in plain English, and checks afterwards whether it made any difference.
If you want the wider picture first, there is an honest comparison of the tools a small business might use, including the free ones.
What makes it different
Why a service business is different.
The SEO is the same whether you are a plumber, an electrician, a landscaper or a consultant. What is different is what you have to work with. Four things shape it.
A handful of pages carry everything
The services you sell, the areas you cover, and the one page people actually ring from. When six pages carry the whole business, working out which one is letting you down is most of the job.
You are competing with directories
Search for what you do and the top results are often directories, not businesses. You will not beat them by writing more than they do, and trying is how people waste a year. What you can do is be the clearest answer for the exact thing you do, in the places you do it.
The work happens between jobs
Nobody running a service business has a spare afternoon. You have an hour on a Sunday. A list of forty problems is no more use than no list at all.
You cannot tell what is working
The phone rings and you have no idea why. Was it the page you rewrote in March, the review you asked for, or luck? Without an answer, next month is the same guess again.
What Solo does
Four jobs, every week.
It does not write your pages, publish anything, or look after your Google Business Profile.
01
Finds the page that is being shown and ignored
It looks through your Google data for pages people see but do not click. That is usually a wording problem, not a ranking problem, and it is often the most useful twenty minutes you can spend.
02
Checks the site itself, on a schedule
A weekly check of your pages, explained in plain English, sorting what matters from what does not. A missing description on a service page comes before anything obscure.
03
Tracks the searches that bring the calls
Up to 50 searches you choose, checked regularly. For a service business the useful list is short, because the phrases that bring work are narrow and you already know most of them.
04
Tells you whether the change did anything
Tick a job off and it keeps watching that page, then tells you what happened. That is the bit most tools skip, and it is the difference between a year of guessing and a year of knowing.
Questions
Asked by service businesses.
Does EightySixOS Solo do local SEO?
Partly, and it is worth being precise. Solo covers the website side: the service and area pages, their technical health, and how they perform in search. It does not currently track where you appear in the Google map pack across a town, or manage your Google Business Profile. That is EightySixOS Local, which is still being built and is not available yet.
I only have six pages. Is that too small for this?
No, and a small site is often where it works best, because the plan is short and every item is about a page that genuinely matters to the business. A site with six pages and real Search Console history gets more out of the first month than a large site with none.
Will it write my service pages for me?
No. Solo tells you what a page needs and links to a guide explaining how to write it, but you do the writing. That is a deliberate limit rather than a missing feature: a service page written by software about a trade it has never done reads exactly like one.
What if most of my work comes from word of mouth?
Then search is a smaller lever for you, and that is worth knowing before you spend anything. The honest test is whether people who have never heard of you could find you for the thing you do. If they already do, your time is better spent elsewhere.
Do I need to be on WordPress?
No. Solo works from your website's address and your Google accounts rather than from inside your CMS, so the platform does not matter. Wix, Squarespace, Shopify, Webflow and WordPress all work the same way here. Whatever your site's own SEO settings are, that is where you make the change and Solo is what tells you which change to make. There is a longer comparison at /seo-plugin-vs-seo-software.