Guides
SEO you can actually act on.
Practical, evergreen guides on structuring a page, writing content that holds up, finding real backlinks, linking your own site together, reading Search Console, and local SEO. No filler, no finished pages written for you, just what to do and how to do it.
Website Optimisation
How to Structure a Service Page for SEO, AEO and GEO
Learn how to structure a service page for search engines and AI answer tools: search intent, key sections, schema options, and the thin-page trap to avoid.
Internal Linking for Small Businesses: How to Improve Your Website Structure
Learn what internal links actually do for visitors and search engines, and how to fix orphan pages, weak anchor text, and messy site structure.
Content
How to Write a Blog Post for SEO, AEO and GEO
A practical framework for deciding what to write, answering the real question first, and earning trust from readers, search engines and AI answer tools.
How to Improve an Existing Page Without Rewriting Everything
A step-by-step process for deciding whether an existing page needs changes, what to actually fix, and when leaving it alone is the right call.
Search Performance
How to Improve Google Search CTR With Better Titles and Descriptions
Learn to read Search Console's click-through-rate data properly and write titles and descriptions that earn more clicks, without confusing rankings and clicks.
How to Find SEO Opportunities in Google Search Console
Learn what clicks, impressions, CTR and position actually mean in Search Console, and how to spot real opportunities hiding in the data.